Simon Dertha Tarigan, Reynaldo Siahaan, Oloheta Gulo
The Theory of Planned Behavior (TPB) has been widely used to explore behavioral intention in many disciplines including future travel mode choice. LRT construction in Medan city is due to commence in 2020. We are interested in exploring its potential users’ salient beliefs that will drive psychological factors, which eventually generate future intention to use LRT for daily trip. An elicitation study is recommended to first identify the salient beliefs that potential users hold toward the future LRT. Using semi-structured interviews consisting of 9 open-ended questions, we interviewed and obtained data from 150 respondents. In general, the result shows that the potential users dominantly hold positive belief, for example, the ability to improve travel time efficiency and help with congestion. Whereas difficult access to station and possibly stuck in crowding are believed to be negative drive. © 2021, Springer Nature Singapore Pte Ltd.
Department of Civil Engineering, Saint Thomas Catholic University, Medan, 20132, North Sumatera, Indonesia